Common to all these threads, Gray said, is that Conexxus is in the middle. He compared the organization's strategy to a popsicle — the stick stays the same regardless of the flavor.
"If we provide the technological backbone, then and with the appropriate connectivity in there, it's up to the retailers to put together the flavors they want to put in that box," he said. "And if we do it really well, it becomes an endless landscape possibility. In fact, my objective is that this whole ecosystem should make connecting to another ecosystem a business decision, not a technical decision if we do it right.
"Our job at Conexxus is not to stop at the store. Our job at Conexxus is to make sure that with the new digital commerce frontiers, we can connect any other ecosystem out there," Gray added.
Conexxus