Loyalty 360 and PCATS Announce Partnership
The Petroleum Convenience Alliance for Technology Standards (PCATS) and Loyalty 360, the Loyalty Marketer's Association (Loyalty 360) today announced a partnership to help members continue member development in loyalty marketing practices; PCATS petroleum marketers, convenience store owners/operators and other retail channels will benefit from Loyalty 360's unbiased, market driven "voice of customer" focused clearinghouse and think tank for all loyalty, incentive, reward, and engagement marketing needs, insights and response.