Mission Statement: The Digital Offers Working Group identifies and develops standards for the exchange of data needed in a digital offers ecosystem. The term digital offers encompasses marketing, coupons, and other offers.
Active Projects: The Digital Offers Working Group is looking to engage retailers and CPGs to further understand the digital offers ecosystem and is currently exploring using/extending the Conexxus Loyalty Standards to enable multiple Digital Offer use-cases. The Working Group is also looking to further develop a pilot study for convenience retail in conjunction with the Coupon Bureau.
The Chair is Brandi Johnson with the Coupon Bureau.
The Vice Chair is Andy Orrock with InComm.