Mission Statement: The Digital Offers Working Group identifies and develops standards for the exchange of data needed in a digital offers ecosystem. The term digital offers encompasses marketing, coupons, and other offers.
Active Projects: The Digital Offers Working Group published Version 1.0 of their specification in April 2021. This specification defines a way to redeem a digital offer at the site. In 2022 the Working Group will be reviewing how to standardize offer settlement for c-store.
Leadership:
The Chair is Brandi Johnson with the Coupon Bureau.
The Vice Chair is Andy Orrock with InComm.