In this webinar, experts provide an overview of Sunrise 2027 and dig into what is possible with 2D barcodes for C-Store brands, retailers, and shoppers.
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About the Webinar
The world of retail is migrating to 2D barcodes to unlock supply chain efficiency and bring more value to consumers. With Sunrise 2027, retailers have committed to enabling the ability to scan 2D barcodes, like QR Codes, that can encode more data than existing 1D, UPC barcodes while also connecting consumers to online information and experiences.
In this webinar, experts provide an overview of Sunrise 2027 and dig into what is possible with 2D barcodes for C-Store brands, retailers, and shoppers.
About the Speakers
Gena Morgan, Vice President, Standards and Technology at GS1 US, leads the team responsible for helping businesses solve supply chain challenges and meet industry requirements through the adoption and use of GS1 Standards. For more than 25 years, Ms. Morgan has worked with GS1 and GS1 US, playing a key role in many industry initiatives, including EPCglobal, RFID standards development and the activation of the Global Data Synchronization Network. Additionally, during her tenure, Ms. Morgan has worked with various industries, consortiums and technical communities in defining requirements and developing technical interface standards and guidelines, focused on data quality, digital identity, traceability and supply chain visibility. Prior to joining GS1 and GS1 US, Ms. Morgan consulted in information technology, and held buying and merchandising positions in the women’s apparel industry.
Amy Behm is the Director of Community Engagement for GS1 US with a focus on the Retail Grocery sector. Amy has worked in the food marketing industry for over a decade, working in the content solution partner space with a focus on helping both brands and retailers in the consumer packaged goods industry improve content and adhere to standards.
Within her role at GS1 US, Amy leads the Product Information, Images and Governance workgroup which focuses on bringing industry members to a common way of working, led by the use of standards, and serves on the organization’s core team leading efforts for Beyond the UPC, including 2D barcodes.
Donna Perkins has served in the convenience retail industry for 27 years. She has served in various roles including Pricebook, scanning, payroll, retail inventory, lottery and technology. Donna participates in industry groups through Conexxus, NACS and PDI Connections. As a Conexxus volunteer, Donna has worked with the Lottery Working Group, the Business Data Exchange Committee, the Membership and Marketing Committee, the Sunrise 2027 Working Group, the POS Back Office Committee, and the Retailer Business Requirements Committee among other groups. She is a dedicated professional with a passion for technology standards. Donna’s main mission remains helping retailers achieve more profit and more efficiency.