Customer Engagement


Presented by: Gray Taylor, Conexxus; Leslie Saitta, Impact 21; and Ed Collupy, W. Capra

Customers are in the driver’s seat more than ever with their always-connected status. The challenge for convenience petroleum retailers is to become an active part of the customer experience whether it is getting the customer onto the forecourt, into the store, returning to your store, or increasing promotion to their relatives and neighbors. Hear about customer experience insights that will help you establish an engagement strategy guiding convenience store retailers on how to engage and connect with your customer throughout their journey.

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Mobile and Loyalty