Conexxus Strategy Conference 2021

Conexxus 2021 Annual Strategy Conference

This year the Annual Strategy Conference will again be in PERSON, as well as VIRTUALLY!  We look forward to hosting this important conference where we will discuss the upcoming strategy for Conexxus initiatives.


Attend In-Person:  Join us in St Louis for this three day strategy conference. In person registration is limited to 45 attendees, with priority to those serving on the Board of Directors and Advisors, followed by Gold Members.

Attend Virtually:  Conexxus members of all levels, and all non-members, are invited to attend this year's Strategy Conference virtually!  You'll have access to all of the same education sessions, strategy sessions, and the board meeting.


See below for details on the agenda, costs, and hotel/ travel information.  Any questions can be directed to Ann Zecca at [email protected].





2021 Annual Strategy
Conference Agenda


All times are in CDT, local time in St. Louis, MO


Monday, August 30

5:15 - 7:00pm  |   Reception


Tuesday, August 31

7:30 - 8:15am  |   Breakfast

8:30 - 10:00  |  State of the Industry; State of the Response

10:00 - 10:30  |  Break

10:30 - 11:30  |  Education Session: Cybersecurity Horror Stories from the Frontlines, with Rob Chapman

11:30am - 12:00pm  |  Association Engagement:  Where are we playing?  Where should we be playing?

12:00 - 1:00 |  Lunch

1:00 - 1:30  |  Future of Open Retailing Overview

1:30 - 3:00  |  Navigating the Transition to APIs

3:00 - 3:30  |  Break

3:30 - 4:30  |  Education Session: The Connected Car: NACS Building the Foundation, with Karl Doenges

4:30 - 5:00  |  Wrap Up

5:15 - 7:00  |   Reception + Table Top Display, Hosted by Impact 21


Wednesday, September 1

7:30 - 8:00am  |   Breakfast

8:00 - 10:00  |  Future of Open Retailing with IFSF Board

10:00 - 10:30  |  Break

10:30 - 11:15  |  Marketing & Digital Outreach Strategy

11:15am - 12:00pm  |  Wrap Up

12:00 - 1:00  |  Lunch

2:00 - 5:00  |   Board Meeting



This agenda is subject to change without notification.  Current draft; last edited August 25, 2021.


Education Sessions


Cybersecurity Horror Stories from the Frontlines

10:30 - 11:30am  |  Tuesday, August 31st

Rob Chapman will share real life cybersecurity stories and discuss current and future threats and architectural implications for the c-store and fuel retail industry.



Rob Chapman

Robert Chapman, Director of Information Security at PDI, is a IT generalist with a passion for all things security. He lives with his family in Nashville, TN. For the last several years he has led security programs for major retail petrol service providers and has been the security and engineering lead for a large unbranded retail chain. When he's not goofing off with security projects he's usually enjoying camping in the great outdoors. 



The Connected Car: NACS Building the Foundation

3:30 - 4:30pm  |  Tuesday, August 31st


The connected car is the future of mobility and commerce, but it’s much more than just buying from your dashboard. Karl Doenges, Consultant for NACS, will speak to the key challenges for many convenience retail members, some of the important implications for our industry and what NACS is doing to prepare convenience retailers. Customer behavior changes resulting from a fleet transition to EV’s and autonomy, enabling digital capabilities and data analytics are some of the related items that will have a significant impact on convenience retail.



Karl Doenges

Karl Doenges, Consultant for NACS on the coming disruption in mobility and how that effects convenience retailers. In this role, Karl focuses on NACS’ EV charging infrastructure program, the digital roadmap program and the Fuels Institute Electric Vehicle Council.  Additionally, Karl is a founder and board member of SelenBio, Inc.  Previously, he was an advisor for fuel, energy, technology and water to Cranberry Capital, Vice President of Marketing and Government Affairs for Gradiant Corporation, Chief Marketing Officer and Senior Vice President of Government Affairs and Business Development for Sweetwater Energy, President at Clean Fuel Distribution and Director of Global Marketing at Wagner and Brown, Ltd.


Listen to Ann & Linda talk all about the Strategy Conference plans for 2021!

(in under 6 minutes)


See below for the conference registration rates, based on your Conexxus membership level.


Conference Rates





Gold Conexxus Members

$1,150 $395

Silver Conexxus Members

$1,500 $595


-- $795




Please confirm your conference registration with Ann Zecca prior to booking a hotel room to ensure that you are eligible to attend in person.


The conference is being held at Live! by Loews in St. Louis, MO






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Airport: St Louis Airport (STL)

Airport to Hotel:  There is a $5 MetroLink ride from the airport to the hotel.  MLR Red Line to Shiloh Scott (Stadium stop), the metro leaves every 20 minutes.



Live! By Loews

Group Rates Available:  August 26, 2021 through September 5, 2021

Guest Room Rates: starting from $139 plus tax

Room Block Release Date: August 16, 2021


Introducing an unprecedented luxury St. Louis experience in the midst of the city's sports and entertainment mecca of Ballpark Village. At Live! by Loews St. Louis you will experience first-class hospitality and superior amenities. Immerse yourself in design harkening back to the rich history of St. Louis and discover a respite in the midst of the hustle and bustle.



All reservations must be guaranteed with a credit card. This card will be charged in the event of a cancellation, no-show or deposit when warranted.  Group rates are subject to availability.

Hotel cancellation policy requires guests to cancel by 4pm local time 24 hours before arrival to avoid penalty fee of 1 nights' room and tax.


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The health, safety and well-being of everyone remains our first priority.

Conexxus is actively monitoring developments and guidelines surrounding the Coronavirus (COVID-19) and will follow the guidelines and protocols in place at the time the Annual Strategy Conference is held. 

Conexxus Be Well Agreement

Any public space where other people are present holds an inherent risk of exposure to COVID-19 and other communicable diseases. By attending this event, I agree to voluntarily assume all risk related to exposure and agree to not hold Conexxus or any of their affiliates including partners and sponsors, directors, officers, employees, agents, contractors, volunteers, or sponsored venues liable for illness.

I agree to not attend any Conexxus event if I feel ill or had recent exposure to a COVID-19 case.


Registrations are Non-Refundable

There will be no refunds for this conference, unless it's cancelled by the hotel.  If the hotel cancels the in-person conference, all in-person registrations will be transitioned to the virtual event.  Registrations may be transferred to another member of your organization if you are unable to attend.  See full details during the registration process.


Thank you to our 2021 Diamond Sponsors!



Diamond Sponsors

Acumera - Conexxus Diamond Sponsor
bounteous - Conexxus Sponsor 2022


AvaLAN Dover Fuel Solutions Logo 2022
Bulloch - 2022 Conexxus Sponsor


GIlbarco - 2022 Conexxus Sponsor


Hughes - Conexxus Diamond Sponsor
Invenco - 2022 Conexxus Sponsor
Kickback - 2022 Conexxus Sponsor


Mako Networks - 2022 Conexxus Sponsor
NACS - 2022 Conexxus Sponsor
PDI - 2022 Conexxus Sponsor





Emerald sponsors

Bluefin - Conexxus Sponsor 2022
Cenex - 2022 Conexxus Sponsor
Kwik Trip - Conexxus 2022 Sponsor


Mashgin Square Logo 2022


SageNet logo
Verifone - 2022 Conexxus Sponsor
W Capra - 2022 Conexxus Sponsor


Garnet Sponsors


Nouria - 2022 Conexxus Sponsor
Stuzo - 2022 Conexxus Sponsor
TNS - 2022 Conexxus Sponsor
Texas Born - Conexxus 2022 Sponsor
Warren Rogers - 2022 Conexxus Sponsor